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Water - Life in freshwater is in crisis!

Water scarcity

Water is the cornerstone of human survival, essential for drinking, sanitation, hygiene, and food production. Beyond sustenance, it plays a vital role in maintaining ecosystems, biodiversity, and regulating the Earth's climate. Its significance extends to cultural, economic, and environmental aspects, supporting agriculture, industry, and various cultural practices worldwide. As climate change intensifies, equitable access to clean water becomes increasingly urgent, necessitating sustainable management and conservation efforts. Recognizing water's importance fosters global cooperation and stewardship to safeguard this invaluable resource for current and future generations. 

World Water Day 

World Water Day

World Water Day is an annual event celebrated on March 22nd, aimed at highlighting the importance of freshwater and advocating for the sustainable management of water resources globally. With wetlands disappearing three times faster than forests, sustainably managing water is crucial. Unsustainable use and management of water is degrading ecosystems and driving species to extinction. 

Many countries face a future without enough water to meet their needs, limiting economic growth and contributing to migration and regional instability. Current water laws and management strategies have proven insufficient to address these challenges, which are exacerbated by climate change. Let’s check these for instance, 

Top10 Countries That Use the Most Water are: 

Drinking Water
  1. China – 362 trillion gallons 

  2. United States – 216 trillion gallons 

  3. Brazil – 95 trillion gallons 

  4. Russia – 71 trillion gallons 

  5. Mexico – 53 trillion gallons 

  6. India – 30 trillion gallons 

  7. England – 20 trillion gallons 

  8. France – 20 trillion gallons 

  9. Canada – 19 trillion gallons 

  10. Australia – 12 trillion gallons 

  • 878 trillion gallons of water are used by the 10 countries listed above annually. 

  • 673 trillion gallons of water are used by just the top three countries on the list i.e, China, U.S, & Brazil 

  • With a population of 1.1 billion people, India uses the least amount of water per person of all the countries on the list 

  • With a population of 300 million people, the United States uses the most water per person of all the countries on the list. 


Worldwide, we use more than 4 trillion m³ of freshwater per year. From the beginning of 2022, we have consumed more than 2,002 trillion m³ of fresh water. 2.2 billion people living without access to safe water. It is about taking action to tackle the global water crisis. A core focus of World Water Day is to support the achievement of Sustainable Development. 

What is Fresh Water? 

Fresh Water

Water covers about 71% of the earth's surface. 97% of the earth's water is found in the oceans- too salty for drinking, growing crops, and most industrial uses except cooling. Remaining 3% of the earth's water is fresh and useful. Moving forward, 2.5% of that water is frozen, meaning that only 0.5% of fresh water is suitable for human consumption.  

2024- World Water Day Theam


Water for Peace

Water for peace -Water can create peace or spark conflict. 

Despite its critical importance, global water resources face numerous challenges. Water scarcity affects millions worldwide, with many lacking accesses to safe and clean drinking water. Additionally, pollution and contamination threaten water quality, compromising human health and ecosystem integrity. When water is scarce or polluted, or when people have unequal, or have no access, conflicts can arise between communities and countries. More than 3 billion people worldwide depend on water that crosses national borders. Yet only 24 countries have cooperation agreements for all their shared water. Public health and prosperity, food and energy systems, economic productivity and environmental integrity all rely on a well-functioning and equitably managed water cycle. As climate change impacts increase, and populations grow, there is an urgent need, within and between countries, to unite around protecting and conserving our most precious resource.  

Sustainable Solutions for Water Conservation 

Water Conservation

Addressing these challenges requires concerted efforts towards water conservation and sustainable management. Implementing efficient water management practices, such as rainwater harvesting and drip irrigation, can significantly reduce water waste and improve resource utilization. Moreover, the adoption of green technologies, such as water-efficient appliances and wastewater treatment systems, can help mitigate pollution and enhance water quality. 

Practical Tips for Water Conservation at home: 

tips for water conservation at home

Achieving water sustainability necessitates both individual and collective action. Individuals can contribute to water conservation efforts through simple yet impactful measures, such as: 

1. Fix Household Leaks : Household leaks can waste significant amounts of water over time. Regularly check faucets, pipes, and toilets for leaks, and promptly repair any issues. Even a small leak can add up to 20 gallons of water each day. 

2. Wash Full Loads : When using washing machines and dishwashers, wait until you have a full load before running them. Running these appliances with partial loads wastes water and energy. Maximize efficiency by washing full loads saves 50 gallons per week. 

3. Shorten Shower Time : Aim for shorter showers and consider installing a low-flow showerhead to further minimize water usage. 5 minutes of shower can save 8 gallons of water. 

4. Turn Off Water While Brushing : When brushing your teeth or shaving, turn off the tap to avoid wasting 2.5 gallons of water per minute. 

5. Invest in Water-Saving Devices :Consider investing in water-saving devices such as low-flow faucets, aerators, and dual-flush toilets. These devices are designed to minimize water consumption without compromising performance. 

6. Use a Broom for Driveway Cleaning :Instead of using a hose to clean driveways and sidewalks, opt for a broom. Sweeping these areas can save up to 150 gallons (about twice the volume of a bathtub) each time. 

7. Choose Water-Efficient Landscaping: Opt for drought-resistant plants and landscaping techniques that require less water. Consider xeriscaping, mulching, and using native plants to create a water-efficient garden that thrives with minimal irrigation, can save 840 gallons (about 3179.74 L) each time. 

8. Water Gardens Wisely :Water gardens and lawns early in the morning or late in the evening to minimize evaporation. Adjust sprinklers to avoid watering sidewalks and driveways, focusing the water directly on the landscape can save up to 25gallons each time. 

9. Check and Maintain Sprinkler Systems :Regularly inspect and maintain sprinkler systems to ensure they are functioning efficiently. Fix any leaks, adjust sprinkler heads, and consider upgrading to smart sprinkler systems that adjust watering schedules based on weather conditions and soil moisture levels can save 40 gallons a day. 

By incorporating these water-saving practices into your daily life, you can make a significant impact on conserving water resources and promoting sustainability. Every drop saved at home contributes to a healthier planet for future generations. 


Play your part! 

Be part of the global campaign on ‘Water for Peace’. Imagine a world where water unites rather than divides. We need everyone – from individuals and families to companies and governments – to cooperate with us on saving water, balancing everyone’s water needs and paving path for a more harmonious society. Tinykiddo, a sustainable brand, is committed to saving water by using organic cotton which saves more than half of the water utilized in its production process. Together, let us commit to safeguarding our planet's water resources and building a more water-secure world. 


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